Behind the brand
agnès b., who continues to create delicate yet chic and casual styles, has become a key player in establishing a "style that expresses one's heart" among Parisians.
"For me, clothes are all about feeling suitable for that person, and they are just one of the means of expression. If I can make someone feel good, be attracted, or be better. I'm happy."
Imagine an iconic style infused with a lifetime of fashion expertise, and you’ll discover the agnès b. team. Founded by agnès herself, a visionary designer dedicated to timeless fashion, the brand has firmly established its place in the fashion world. agnès b. is committed to creating pieces that empower individuals with effortless elegance. Each collection embodies classic French chic, inspiring self-expression and celebrating individuality.
Behind the label: The Founder
In 1973, agnès b. registered the brand name, but its story began in the 1960s. While working for ELLE magazine, she was asked to sign an article she had written. Unprepared, she said, "Just write agnès b." Thus, the signature style was born. The brand name and logo were crafted from her handwritten signature, marking the beginning of a fashion legacy.