The Point d’Ironie originated following a discussion between agnès b., Christian Boltanski and Hans Ulrich Obrist in 1997. Six to eight issues are published every year, each one designed by an artist who makes it his own. 

 Given free of charge, the Point d’Ironie is an atypical periodical, distributed in a scattered way – 100,000 copies are spread around the world, available in museums, galleries, book shops, schools, cinemas, and at agnès b. stores worldwide. Created by French poet Alcanter de Brahm at the end of the 19th century, the Point d’Ironie is a punctuation mark used at the end of sentences to point an ironic passage within a text.


It all begun during a lunch...

The Point d’Ironie originated following a discussion between agnès b., Christian Boltanksi and Hans Ulrich Obrist in 1997. Six to eight issues are published every year, each one designed by an artist who makes it his own. Given free of charge, the Point d’Ironie is an atypical periodical, distributed in a scattered way – 100,000 copies are spread around the world, available in museums, galleries, book shops, schools, cinemas, and at agnès b. stores worldwide. Created by French poet Alcanter de Brahm at the end of the 19th century, the Point d’Ironie is a punctuation mark used at the end of sentences to point an ironic passage within a text.


Point d'Ironie is exhibited

Point d’Ironie has been exhibited in the Musac, at the Galerie du Jour, and at la Monnaie de Paris in 2015 during the “Take Me, I’m Yours” exhibition. It also takes part in different installations and book fairs worldwide… Point d’Ironie is an object in a class of its own. So much so that some people go past it without understanding what it’s about, while others only come to the shops to look for it…



In agnès b. messages!

agnès b. often uses the Point d’Ironie… in her short messages she likes to scatter on t-shirts, skirts, scarves, and also to inform her neighbor on the window!