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No advertising

2023-04-28

No advertising — © AGNÈS B.

Since 1975 and the creation of the brand, agnès b. never used advertising.

"I’m a kid from May 68, its culture is ingrained in me. There was this slogan: 'advertising is stupid, advertising makes you stupid.' It spoke to me. Since I created agnès b. I’ve never used advertising. It was an echo to the perfectionism of Guy Debord, and it also reminded me of George Perec, who was a neighbour I’d run into in 1968/1970. It’s the press that made me, in a time where everybody was free. Magazines like Marie-Claire, Elle, Jardins Des Modes were already showing my clothes. Journalists clearly understood that there was something happening at 3, rue du Jour, where everything began."

More THE CODES

The snap cardigan

The snap cardigan

It is one of the most iconic pieces designed by agnès b. The snap cardigan is over 40 years old, but it’s ageless. Agnès walks us through its story.

Agnès b. and music

Agnès b. and music

A long love story.

The Agnès b. logo

But where does this cult handwritten logo come from? Here’s the explanation.

Agnès b., a family business

Agnès b., a family business

At agnès b., you often stay for a long time. Sometimes you even spend your whole life there.

Workwear

Overalls, coveralls, painter clothes... workwear is part of Agnès' wardrobe since 1976.

Cashmere

House's cashmere receives special treatment and comes from traditional workshops in Mongolia.

Stripes

It is one of the house's signature. Agnès tells about her fetish stripes.

Logos

The lizard, the point of irony or the star are emblems, which show that Agnès is not far away.

Androgeny

A look back at one of Agnès' great ideas: men and women can share their dressing rooms.

New York

Agnès tells about the deep relationship she has forged with this city that never sleeps.

Denims

Agnès loves jeans and playing with denim.

The new snap cardigan

The new snap cardigan

Agnès has imagined a new version of her absolute classic. She explains.

Childhood

Childhood has always been very important in agnès b.'s universe.

Digital printing

Digital printing

It's an extension of her love of photography: Agnès likes her photos to come to life on clothes.